How to Create a Business Case for Data Quality Improvement
Poor data quality destroys business value. Recent Gartner research has found that organizations believe poor data quality to be responsible for an average of $15 million per year in losses. This is likely to worsen as information environments become increasingly complex — a challenge faced by organizations of all sizes. Those with multiple business units and operations in several geographic regions, and with many customers, employees, suppliers and products will inevitably face more severe data quality issues.